Human Experience, Sustainability and Products
How do you succeed in building a green brand?
Is there a right way to build a sustainable brand and how do people perceive sustainable branding?
In this workshop, you can expect to have a dialogue around what makes a green brand. By the end of the workshop, you will understand what are the characteristics of a suitable product by playing with the package design.
Expect to build your package based on conversation and research!
Speaker:
- Katharina Tanneberger (Research Consultant Shopper Experience, eye square)
- Isabella von Mengden (Research Consultant Brand & Media Experience, eye square)
Special Guest:
Dr. Evmorfia Karampournioti (Institute of Marketing and Management of the Leibniz University Hannover)
In-Person Event or Stream:
https://bit.ly/39fYFiy
FYI: English edition available
Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?
FYI: Deutsche Edition verfügbar
Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?