mySHOEFITTER / startup von Hamm / Background


Biometrische Fußausmessung mit dem Smartphone, um die exakte Schuhgröße für den Konsumenten zu finden.
  • IT und Kommunikation
  • Startup-Phase
  • SaaS
  • B2B2C
  • 2020
  • 1-10 Mitarbeiter
  • Existiert
  • Hamm, DE

Über die Firma

mySHOEFITTER is a scientifically based, biometric foot measurement technology for smartphones and tablets, which enables users to easily size feet with millimeter accuracy to consequently determine the exact fitting shoe size for the respective shoe model during the online ordering process.

The use of mySHOEFITTER does not only work against the massive problem of rising shoe returns in the e-commerce environment and helps to maximize profits, but also improves sustainability by avoidance of CO2 emissions, packaging material and destruction of returned shoes.

Our application is the world's only functioning smartphone measurement technology which measures the customer's feet with a deviation of max. 2mm in length and width. In addition, our AI algorithm learns from each return and makes the measurements and size suggestions more and more accurate. The problem of extremely inconsistent shoe sizes and insecure customers, which has existed for more than 200 years, is finally solved.

mySHOEFITTER funding


Über das Produkt

We offer footwear online stores revolutionary technology to reduce returns, maximize profits and optimize the customer journey.

50% of all shoes ordered online are returned. About 75% of returns are size-related. A single return in Germany costs an average of 15.18€. We know that online stores suffer enormously from these high return costs. The environment suffers too: each return causes 500g of CO2 emissions, packaging waste and destruction of goods, as well as delivery traffic that clogs up city centers.

The solution to this is quite simple: online customers must simply always be able to order the right shoes.

And that's possible with our digital foot measurement application, which was developed in close cooperation with the Fraunhofer Institute. With our application customers can easily determine their perfect fitting shoe size. All they have to do is take a photo of their foot - and we do the rest. Via the photo, our complex image analysis algorithms - paired with our Deep Learning (AI) - can measure the customer's foot with millimeter precision. We then compare the measured foot dimensions with the inner shoe dimensions of the desired shoe model, so that we directly show customers their perfectly fitting size. The result: the online ordered shoes will fit 100%.

With this solution, shops can reduce up to 75% of their returns. They can also gain the trust of their customers and optimize their customer experience, leading to higher conversions and more revenue. With each prevented return they also avoid environmental pollution which is associated with returns.

mySHOEFITTER can be implemented in every online store.

Markus Piebrock - Co-Founder & CEO

Frederik Dürr - Co-Founder & CMO

Claudia Ebbers - Co-Founder & COO


Claudia Karina Ebbers Geschäftsführerin
since 2020
Markus Piebrock Geschäftsführer
since 2020
Frederik Dürr Geschäftsführer
since 2020

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