NOCA mobility

NOCA mobility was founded with the clear intent to enable more sustainable urban mobility, starting with the bicycle industry. Entering the market as a digital procurement association for (cargo) bicycle components, NOCA creates price and payment advantages for (cargobike) OEM customers by bundling orders and digitising the order process. In the long-term, NOCA is building the market network for the cycling industry, including a SaaS solution that digitises the order and collaboration process of market actors and analyses valuable market data.

The NOCA online shop showcases available (cargo) components and provides a helpful search tool for OEMs to identify and order the right components for their vehicles. Connected to the online shop is the NOCA portal, a SaaS solution that tracks orders, enables communication, offers a reselling platform and data dashboard.

The industry focus and digital-first approach sets NOCA apart from existing solutions. Compared to traditional distributors of components, NOCA provides clear value by: (1) offering a multi-supplier product portfolio, (2) focusing on OEM relationship building, (3) improving the digital experience to make orders/components trackable and providing data insights. Compared to supply chain tools, NOCA provides a clear benefit by focusing on a specific industry and digitising according to industry processes and structures.

Originally, the NOCA team wanted to build a 4-wheel, electric, weather-proof cargobike for the mass market. While trying to sort components, we realised that (a) good cargo bike components are hard to come by and (b) the supply chain in the cycling industry bears great potential for digitisation. Based in two industry studies and more than 35 interviews with industry experts, NOCA developed the business idea (from procurement association to market network), business model, and market entry strategy.

Anna Buchmann is the CEO and co-founder of NOCA mobility and leads the operational/strategic development and customer/partner acquisition. Her background in consultancy, entrepreneurship support and program management allow her to turn strategy into reality. Robert Teschendorf is responsible for the digital product development and customer relationship management. His background in logistics, data analysis and coding allows him to build a product users actually want and need. Christoph Neye co-founded the MotionLab.Berlin, Europes largest hardtech innovation space. As a result, he brings founding experience and the network into the mobility space to the NOCA team as a co-founder.