Buynomics

“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Customer technology, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels. Our goal is to enable companies to make data-driven, transparent, and customer-centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.

Imagine knowing customers' preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics' AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for the best results. Your key to profitable and sustainable decisions.

Dr. Ingo Reinhardt (Founder & MD)

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Dr. Sebastian Baier (Founder & MD)

Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies to improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.